For local service businesses

WE BUILD THEM.
WE RUN THEM.

Launchpad builds professional websites and automation systems for roofers, HVAC, plumbers, contractors, and field service businesses. Then we stick around to make sure everything keeps working.

$3K–$8K Website builds
$150–$400 Monthly retainers
24/7 Automation running
Commercial roofing project showcase
First project: Commercial roofer — credibility build, not lead gen

Most small businesses pay $5,000 for a website that goes nowhere.

They get a pretty design, a logo, a contact form. Then what? The site sits there. No calls come in. No one updates it. Six months later it's outdated and they start over.

That's not a website problem. That's a thinking problem.

Launchpad starts different. We build the site, then we build the system around it: automated follow-ups, lead routing, review generation, appointment reminders. The website becomes the front end of something that actually runs.

And we don't disappear after launch. Retainers start at $150/month and include ongoing updates, monitoring, and the automation tweaks that make it all stick.

HOW WE WORK

Foundation $1,500–$3,500

5–8 page website. Mobile-first. Built on WordPress or Squarespace. Foundation SEO. Contact form. SSL. Hosting setup.

  • Professional design — not a template
  • Mobile responsive, under 3s load
  • Content structure and page hierarchy
  • Google Business Profile setup
  • 30-day post-launch support
Most common
Growth $4,000–$8,000

10–15 page website with portfolio, services, testimonials, careers section, and CMS for easy updates. Includes automation layer.

  • Everything in Foundation
  • Project portfolio with filtering
  • Trust signals: certifications, safety, awards
  • Lead form with automated confirmations
  • AI chatbot for after-hours inquiries
  • 90-day post-launch support
Operations $150–$400/mo

Monthly retainer. Ongoing maintenance, updates, and automation improvements. This is where the recurring revenue lives.

  • Monthly hosting, backups, security
  • Content updates and new pages
  • CRM setup and workflow automation
  • Review generation and monitoring
  • Monthly performance summary

The gap we're filling

45%

of small businesses still outsource their website to an agency — but most get one project and no ongoing support

80%

of SMBs plan to integrate AI automation by 2026 — but most don't have the technical depth to execute it themselves

$150–$400

is the sweet spot for a local service business monthly retainer — affordable enough to justify, valuable enough to keep

We start with one vertical — commercial roofing — and build a replicable system. The case study becomes the proof point for HVAC, plumbing, electrical, and every other trade business with an outdated website and no strategy.

The first project is already running.

A commercial roofer in Orange County with a 20-year track record and an 8-year-old website. The goal isn't leads — it's credibility. Portfolio, safety records, certifications, recruiting. B2B decision-makers who don't fill out web forms.

That's how you learn the vertical. That's how you build something worth selling.

Roofing HVAC Plumbing Electrical Contractors Field Service